Celebrating the Global Launch of BT Properties’ Flagship Project, Waada, Dubai South
When BT Properties unveiled Waada at Dubai South, it wasn’t just launching a project, it was writing a fresh chapter in urban living. Set against the ambitious backdrop of Dubai South, Waada promises sleek design, a people-first community vibe, and the dependable craftsmanship usually associated with Pakistani builders, now offered on the global stage.
BT Properties kicked off a bold Tri-City UK roadshow, making stops in Birmingham, Manchester and London, in order to carry that promise abroad. The goal? To connect Waada with the hearts of overseas Pakistanis, and it did just that.
Manchester played host first, greeting the team with the kind of warmth that only years of shared culture can invoke. Britain’s second-biggest Pakistani hub embraced Waada as more than bricks and mortar, it felt like a bridge back home. Visitors discussed balconies that catch the Dubai sun, kitchen islands designed for large family meals, and security that allows children to roam freely.
Birmingham came next, and the city’s usual blend of hustle and hospitality met Waada’s promise with great enthusiasm. Presentations highlighted the project’s strategic location in Dubai South, the upside of Expo-linked infrastructure, and BT’s track record in delivering on time. Questions flowed, data was dissected, and the mood stayed practical, proof that these future homeowners are also sharp investors.
London rounded off the tour, bringing a cosmopolitan crowd eager for the latest link between two fast-moving cities. Investors eyed long-term rental demand while professionals imagined a hybrid work-life balanced in Waada’s airy squares and quick airport drives. What’s more, guests left with reassurance about payment plans tailored for overseas buyers, adding yet another layer of welcome.
From Dubai South to the UK, Waada’s journey has only just begun, but its promise has already found a place in thousands of hearts.
Because a true ‘Waada’ is one that brings people together, no matter where they are.