BT Properties Launches ‘WAADA’ in Birmingham: A Landmark Master Community in Dubai South

15 June 2025 – Birmingham, UK
Following a historic debut in Manchester, BT Properties has successfully launched its flagship UAE development “WAADA” in Birmingham, as part of its exclusive UK roadshow. Hosted at the prestigious Hyatt Regency, the event drew an influential audience including Member of Parliament Barrister Ayoub Khan, local councilors, prominent business leaders, and representatives of the Sikh community.

The UK roadshow began with a full-house launch event in Manchester and will conclude with a final showcase in London on 22nd June at Grosvenor House.

A New Era of Living Begins

WAADA, meaning “promise”, embodies BT Properties’ commitment to creating future-ready, human-centric communities. Strategically located in Dubai South — one of the city’s fastest-growing corridors — WAADA offers investors a chance to be part of an ambitious vision that blends smart planning with soulful living.

This master-planned community will feature:

  • Mid-rise residences and townhouses
  • Skyline apartments and signature mansions
  • International schools, wellness centres, and retail boulevards
  • Landscaped lagoons, green mobility paths, and open recreational spaces

WAADA is aligned with the Dubai 2040 Urban Master Plan, offering a walkable lifestyle that caters to families, professionals, and investors seeking long-term value.

Legacy of Excellence

Backed by over 30 years of transformational development across Pakistan — from Lahore and Islamabad to Karachi — BT Properties now enters the UAE market with the same values that made Bahria Town a household name: trust, scale, and innovation.
At the Birmingham launch, the BT Properties leadership team — including Global Sales Head Mr. Shahid Qureshi and Managing Director Mr. Salman Qureshi — introduced the WAADA masterplan to a distinguished gathering of UK investors, advisors, and community leaders.

Message from the Chairman

An official message from Chairman and Founder Malik Riaz Hussain was shared, stating:
“For over 30 years, I have believed that the true measure of success is not what we build, but who we uplift. Bahria Town was never just a real estate venture — it was a mission to transform lives. As this legacy expands into Dubai, our purpose remains unchanged: to build not just structures, but futures.”

Adding to this, Ahmed Ali Riaz Malik, Group CEO of BT Properties, said:

“WAADA reflects our most advanced thinking in design, livability, and strategic planning. We are proud to share this promise with our valued audiences in the UK.”

Join the Journey

With Phase 1 already drawing significant interest, BT Properties is now welcoming early expressions of interest from UK residents. Investors, families, and strategic partners are invited to become part of a community built for tomorrow.

As BT Properties continues to expand its global footprint, WAADA stands as a bold promise — and a living testament — to the company’s enduring legacy of excellence.

For Inquiries and Expressions of Interest
Contact: Miss Imrana Ehtesham
📞 +44 7932 385183
✉ ukoffice@btproperties.ae